Collaborative research project between Ford, Gates, Ricardo and Valeo to

develop Europe’s first ‘micro-hybrid’ delivery vehicle (based on the Ford Transit)

 

Publicity sought from programme launch based around a press call at Ford

Southampton plant, through to final vehicle roll-out and media ride and drive

event one year later

 

MediaTechnical responsibilities included preparation of all media communication

materials for the project and co-ordination across partner organisations

 

Significant coverage generated including regional and national press and TV as

well as automotive and technical journals