Anthony is one of very few automotive marketing and communications specialists worldwide who is both a Chartered Engineer and a Chartered Marketer, as well as being MBA qualified.
In his new part-time role for APR, Anthony will use his unique background and expertise to help the consultancy's existing clients communicate their technology-focused products and services in the most effective and persuasive manner. Anthony will also support APR in winning new business both in the UK and further afield.
Anthony will also continue to run his successful independent consulting firm, MediaTechnical Ltd and will explore further opportunities for the company's existing as well as new clients to benefit from the collaboration with APR.
Marco Ferrari, Managing Director of APR, said: "Anthony has a unique combination of skills. He is not only a highly qualified automotive engineer but he also has extensive marketing and PR experience and is well known within the UK, European and North American automotive, clean energy and business media. As such we are delighted to have him onboard as we believe he will have much to offer both existing and future clients."
Anthony Smith commented: "I have known and worked with APR over many years and regard them as being leaders in the field of global automotive communications. I'm really pleased to have joined the team and I'm looking forward to working with them."
As a part of MediaTechnical's contract with Ricardo an event was hosted at the company's UK Midlands Technical Centre to launch the test programme on a new transmission system. The event was attended by the senior management teams of both Ricardo and China's Weifang Shengrui, as well as representatives of the Weifang regional government (for details see press release in 'Media centre'.
A live to air broadcast by BBC News was carried out on for the lunchtime news programme followed by a longer sequence for the evening news.
The year had hardly started when we were faced with a deluge of media requests on the SARTRE project. This multi-partner programme coordinated by Ricardo UK Ltd aims to develop and test technology for vehicles that can drive themselves in long road trains on motorways. This technology has the potential to improve traffic flow and journey times, offer greater comfort to drivers, reduce accidents, and improve fuel consumption and hence lower CO2 emissions.
Interviews were arranged for key Ricardo staff for BBC Radio 4, World Service and a number of regional and international news channels.
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